Why Do You Need a New Website? Here are the Major Benefits for Your Business.
You or your team may be wondering, “Why do we need a new website?”
In today’s digital age, your website is the face of your business—and for many potential clients, it's their first interaction with your brand. Think about it: almost half of people judge a company’s credibility based solely on its website design (Business2Community, Dec 2014). Your website doesn’t just need to look good; it has to establish trust and make a lasting first impression.
So, how do you know if your website is doing its job? At MOD | Marketing on Demand, we’ve helped many B2B clients, like Krengel Manufacturing, S&S Truck, and Cleveland Wire Cloth, take that step and revamp their digital presence. To make the decision easier for you, we’ve put together a simple checklist to help you assess whether it's time to redesign your website.
Complete B2B Website Design Checklist:
Does your website clearly convey what your company does?
Is the design modern and professional?
Is your website mobile-friendly (responsive across all devices)?
Can potential clients easily find and contact you?
Are your products/services up to date?
Does your website load quickly and run smoothly?
Are you providing valuable, relevant content for your visitors?
Does your website reflect your company’s brand and values?
Is your website optimized for search engines (SEO)?
If you answered “No” to any of these questions, it’s probably time to take a closer look at your current B2B website. These days, clients and prospects have high expectations when it comes to a company’s digital presence. A simple, outdated website with minimal content won’t set you apart from the competition or help you generate leads.
In 2024, if your B2B website isn’t responsive, easy to navigate, informative, and geared toward generating leads, it’s holding your business back. An outdated digital presence can send the wrong message to potential clients—making them question whether your company is keeping up with the times.
My Website Needs a Redesign, Now What?
The good news? If you’ve gone through the checklist and realized your website needs a refresh, there are plenty of steps you can take to overhaul it and improve your ROI. Here’s what you should consider:
Define Your Objectives:
Before anything else, you need to nail down what you want your website to achieve. Is it a credibility piece, a lead-generation tool, or an educational resource? Clarifying your goals will make it much easier to develop a redesign strategy that works for your business.
Set Your Must-Haves:
After you’ve identified your objectives, make a list of must-haves for the redesign. Whether it’s adding a product catalog, streamlining the user experience, or creating a blog, finalize your needs before moving forward.
Assemble Your Core Team:
While several stakeholders may be involved, keep your team to a handful of key decision-makers to streamline the process. This will make sure content, design choices, and final approvals don’t get bogged down in endless revisions.
Find the Right Partner:
Choosing the right web design partner is critical. At Marketing on Demand | MOD, we’ve worked with many B2B clients across various industries, helping them redesign websites that not only look great but also perform well. Look for a web design firm that understands your industry and has a proven track record of delivering results.
Ready to Elevate Your Digital Presence?
At MOD, we’re passionate about helping businesses like yours create websites that drive success. Whether you’re looking to revamp your online presence or build a completely new site from the ground up, we have the experience and the team to make it happen.
